Maria Vilar is an Electrical Engineer specialising in Systems, Decision, and Control, with expertise in AI and Robotics. She is the CEO of Immersiv Studios, a company that develops cutting-edge XR experiences powered by Virtual Reality, Augmented Reality, and Gamification. These experiences transform Brand Activation, Retail, and Education by engaging audiences, improving customer interactions, and making learning more interactive.
Maria is also the Portuguese representative and a board member of Euromersive, the European association for XR, where she plays a key role in shaping the future of Extended Reality in Europe.
With a strong background in emerging technologies, Maria is passionate about sharing her expertise and inspiring others to embrace technology for innovation and growth.