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Summary ITW2026

Day 1: Context before conversation. The Vision & Impact Conference opens with Tech Goes Faster Than Conversation, IMPULSE founders pitch live, and the Corporate Track gets practical – from “Scaling Across Europe” to “What Actually Works: Real XR Use Cases in Enterprise”. Stay for Corporate Track Drinks.

Day 2: The network comes alive. Health Track and Culture Track share the spotlight. The XR Showcase fills the Main Stage with working demos, from “XR in Healthcare” to “Creative Production”, while opera, digital heritage and location-based XR take over the Track Stage. By night: Our Future on Earth, a VR voyage from deep space back to your boardroom.

Day 3: Less stage, more conversation. Education, Science & Research Track leads, and the deals get made: Roundtables, Matchmaking, the EU Pitch Lounge (12 EU Projects in one morning), the SHINE Student Award and the IMPULSE Demo Showcase. The closer: “From the ITW Stage to €35M – The EVA Story”.

Church of VR, Summer Opportunity Lounge and XR Expo run across all three days.

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Meet The Speakers

Jeremy Dalton

Founder at XRHQ.com

Jinjin Zhang

Director of Immersive Technology at AstraZeneca

Matthieu Worm

Distinguished Key Expert @ Siemens

Liya Safina

AR / VR Design Lead at Google

Heitor Bravi

Global Sales Director, Spatial Computing & Consumer Electronics @ ByteDance / PICO XR

Thomas Dexmier

Vice President of Sales and Marketing at HTC VIVE EMEA

Joost Raessens

Full Professor and Chair of Media Theory at Utrecht University

Skip Rizzo

Director of Medical Virtual Reality and Research Professor at USC

Astrid Manden-Benneker

Innovation & Partnership Manager at Erasmus University

CHECK ALL SPEAKERS

Summer Opportunity Lounge

Where partnerships take shape. Two Living Rooms. Three days. One community space where EU projects, networks, and partners meet the wider ITW audience and each other.

Church of VR

Transcend into the virtual world

Step into the holy grail of immersive experiences at the Church of VR. The only limitation, is your imagination.

XR Expo

Unveil Tomorrow's Solutions

Join over 100 companies and international delegations from the fields of business, art, media, entertainment, healthcare, and science at our trade show. Discover the latest innovations, applications, and products in XR, and learn how they can enhance your business.

IMPULSE

The European XR Accelerator

The IMPULSE Programme is a collaboration between VRDays Foundation, XR4Europe, Virtual Switzerland and IFFR Pro, created to support immersive tech projects in development.

EU PITCH LOUNGE

Meet the EU-Funded Projects Shaping the Future of XR

Three focused sessions. Twelve EU-funded projects. One open space where you can meet the researchers and teams behind the work, ask real questions, and find your next collaboration.

Social Events

Where the Community Comes Together

Join us for a series of Social Events during ITW to connect beyond the regular conversations at the event's floor. This is where a lot of connections are made, meetings are scheduled and deals are closed. Do not miss out.