Alejandro Mullor joined Microsoft 16 years ago, for the last four years he has been developing the role of Industry Advisor within the World Wide Public Sector group. Its mission is to help internationally those governments selected as strategic accounts, to define their complete vision of digitalization. It has worked with the City of Madrid, the Community of Madrid, Amsterdam, Rotterdam, Utrecht, the central government of Spain, Estonia, Canada and Italy. In parallel, he leads the strategy for the tourism industry internationally within Microsoft, a specialization complemented by the areas of Critical Infrastructures and Smart Cities.