Alex McDowell RDI is an award-winning designer and storyteller, working at the intersection of emergent technologies and experiential media. He is the originator of world building as a radical narrative design system. He is a Professor of Practice at the USC School of Cinematic Arts and director of the USC World Building Institute and USC World Building Media Lab. Additionally, he co-founded Experimental Design studio, shaping tomorrow for the benefit of entertainment, academia, and businesses. Alex McDowell also holds the esteemed title of UK Royal Designer for Industry.