Alexander Meijers is a professional who inspires, motivates and support others and help them to innovate. His goal is to help organizations achieve more by creating, improving and working smarter. This with the aim of shortening business processes and improving the environment for employees. As a Global XR Tech lead and Microsoft Windows MVP for Mixed Reality, working for Avanade, he understands business issues and translate them into logical solutions using technology. Additionally, he supports companies in applying emerging experiences during their journey in digital transition. He works with technologies such as Virtual, Augmented and Mixed Reality in combination with cloud services like the Mixed Reality services and Azure Digital Twins from the Microsoft Azure platform, Office 365 and Dynamics 365. His primary focus is in manufacturing, utilities and engineering & construction sector. However, he certainly does not stay away from other sectors.