Arnold van de Water Speaker

Arnold van de Water is a specialist in immersive experiences (IX) and a partner at, an agency dedicated to the design, production, and global distribution of IX since 2005. Prior to this, for over two decades, Arnold has made significant contributions as a promoter and producer in live entertainment and touring exhibitions. Currently, Arnold holds the role of General Director at Concrete Culture and is an initiator of the Rotterdam IX Lab Katoenhuis and the Brainport’s Immersive Experience District Koelhuis Eindhoven.