I am a design anthropologist specialized in Human-Centered Desing and Design Thinking. I help you figure out your users why behind the what, how to turn your new ideas into better deliverables, and how to make your product or solution work better for people. Together we will solve the question behind the question. Currently involved in the Horizon Europe project XReco. XReco will pave the way for elevating the use of XR media content from being occasionally involved in production to being regularly integrated in the media, tourism, and mobility industry. We will create a seamless, permissioned, and data-driven platform that facilitates data search, inter-organization sharing, discovery, monetization, and transformation.