Jan Verwoerd has been passionately working in the XR field for over a decade. He has a specialty in the digitization of objects and environments to photorealistic 3D models or so called Digital Twins. As the Founder of Immersive Media Studio called 360Fabriek they are using lifelike 3d models within all fields of XR. These include Virtual Reality training and applications, (Web) Augmented Reality applications and experiences and lastly but not least in 3D configurators used on Web or Engines.