Liudmila Bredikhina received her MA at the Geneva University in Asian Studies (2021). She is conducting her research on male cuteness and virtual gender practices in Japan. Her recent publications include “Babiniku: what lies behind the virtual performance. Contesting gender norms through technology and Japanese theatre” Electronic Journal of Contemporary Japanese Studies 22 (2) and “Becoming a Virtual Cutie: Digital Cross-Dressing in Japan” Convergence.