With a background in ethics and philosophy, Mariachiara Tirinzoni is a XR enthusiast who decided to dive headfirst into the worlds of tech and innovation, with a multifaceted career from art direction to ux to communication and marketing in the field of tech and innovation.Her focus is Metaverse strategy not only from a marketing point of view, but also from ethics and anthropology standpoints, working in the development team of innovation and tech events. She is also a published author, the host of the Creative Mornings Milan community and an advocate for women’s health, on a mission to create bridges between tech, public space and bodies.