Prof. Doron Friedman is the head of the Advanced Reality Lab (http://arl.idc.ac.il); the lab is highly multi-disciplinary, was involved in several national and international projects in the areas of intelligent systems, virtual reality, and neurophysiological interfaces. Prof. Friedman completed his PhD in Computer Science in Tel Aviv University working on applying artificial intelligence to virtual environments, and continued as a Post-Doctoral Research Fellow in University College London. In addition to his academic research, Prof. Friedman has also worked as an entrepreneur and consultant in the areas of intelligent systems and Internet.