Sofie de Kam is a creative in the advertising industry who is dedicated to combine creative technologies with concept creation for meaningful campaign work. Her passion lies in delving into the depths of digital culture and imagineering. With a focus on initiating conversation through (immersive) art, Sofie has collaborated with renowned brands including Bol.com, Pathé and PostNL. As a recent graduate from the University of the Arts Utrecht, Sofie brings a philosophical perspective to her creative endeavors. Her ambition is to evoke a sense of wonder in the world by captivating not only the senses but also touching the heart.