XR creates a whole new creative world to be explored. From case studies that reshape performing arts and film with creative expression tools to creative projects that enhance museum experiences and preserve cultural heritage through XR technologies.

XR thrusts audiences into the heart of historical artefacts, architectural wonders, and cultural performances, fostering empathy and shattering conventional perspectives. Envision interactive exhibits and virtual tours, transforming cultural exploration into mind-bending informative experiences for audiences. Anticipate collaborations between makers, cultural institutions, and XR experts forging groundbreaking projects, seamlessly blending art and technology to create unique exhibitions and interactive experiences. XR unveils a whole new creative world to be explored, reshaping culture and society with innovative storytelling tools and enhancing innovation. This track highlights the diverse and transformative potential of XR in Creative Industries, promising continued evolution in culture and society.