XR is no longer a pilot project. It’s becoming core infrastructure – and the gap between organisations that scale it successfully and those that stall is widening. The difference rarely comes down to technology. It comes down to stakeholder alignment, procurement know-how, airtight business cases, and a realistic picture of where the market is heading.
The Corporate Innovation Track addresses both sides of that challenge. For corporate leaders and innovation teams, it maps the path from fragmented pilots to organisation-wide deployment – with honest case studies from Heijmans, AstraZeneca, and Sopra Steria, and strategic direction from Jeremy Dalton.
For vendors and solution providers, it pulls back the curtain on what enterprise clients actually need: how procurement decisions get made, what kills a deal, and how to position yourself as a trusted partner rather than just another tech supplier.
Across keynotes, panels, a closed buyers roundtable, and informal drinks, this track keeps the conversation grounded in what’s real, what’s working, and what comes next.
Whether you’re buying, building, or selling – this is your track.
