Our community spans four cross-sectors that shape the future of immersive tech. These Tracks highlight where you naturally belong within ITW, and open the door to unexpected ideas across other fields.
Improve workflows, training, safety and productivity with immersive tech.
Manufacturing · Logistics · Energy · Mobility · Enterprise
Explore clinical simulation, VR therapy and digital health innovation.
Clinicians · Therapists · Hospitals · Care innovators
See how XR accelerates learning, discovery and skills development.
Educators · Researchers · Labs · Institutions
Experience immersive storytelling, digital heritage and creative tools.
Artists · Curators · Studios · Cultural institutions
Every talk, demo and workshop is tagged with one or more Tracks.
Prefer navigating by technology? The Innovation Pillars highlight the trends shaping immersive tech in 2026.
AI & Virtual Humans
Intelligent agents, avatars, adaptive systems
Digital Twins & Simulation
Real-time modelling for operations and design
Spatial Computing
Interfaces, workflows and mixed-reality collaboration
Immersive Media
Volumetric content, creation tools, new formats
Hardware & Enabling Tech
Devices, sensors, haptics, infrastructure
Ethics & Digital Sovereignty
Responsible, private and human-centered tech
Every day at ITW has its own character. Here is the shape of each one, so you know exactly when you belong – or come for all three.
Context before conversation. One stage for vision, one for business.
09:00 – Vision & Impact Opening Ceremony
The Main Stage runs all day on one theme: tech goes faster than conversation
09:30 – IMPULSE Pitches
The European XR Accelerator opens with live pitch rounds: Content Creation and Entrepreneurship
09:30 – Corporate Track, all day
The Track Stage runs from Scaling Across Europe to What Actually Works: Real XR Use Cases in Enterprise
11:30 – Closed Buyers Roundtable
Corporate buyers, behind closed doors in the Lab
17:00 – Corporate Track Drinks + ITW Opening Drinks
Day one ends where the deals begin
Come if you buy, build or scale XR for business. → Corporate Innovation Track
The network comes alive. Health on the programme, culture on the stage, demos everywhere.
07:30 – Rotterdam Square Breakfast
Registration required – start the day with the health community
09:30 – Culture takes the Track Stage
Opera, digital heritage and location-based XR, from The Future Stage to Designing for Impact
10:20 – XR Showcase on the Main Stage
Working demos all day: Beyond the Pilot, XR in Healthcare, Healing by Design, The Human Factor
All day – Summer Opportunity Lounge + IMPULSE 1-on-1s
Living Rooms hosted by OASIS, Virtual Worlds Association, HERIFORGE and EIT Culture & Creativity
17:00 – XR Creators Connect Meetup
The Dutch XR community’s 9th meetup, then drinks on the Terrace
19:00 – Our Future on Earth
An evening VR voyage from deep space back to Earth
Come if you work in health or culture – or want to see XR running live. → Health & Well-Being Track · → Art, Creativity & Culture Track
Less stage, more conversation. The festival turns to education, funding and dealmaking.
09:30 – EU Pitch Lounge
12 EU projects pitch across three themed rounds, from life-saving tech to culture & human impact
09:30 – Roundtables on the Main Stage
Cultural heritage, performing arts, and CIIIC Learning Communities matchmaking & funding
11:00 – Education leads the Track Stage
Part 1: The WOW, Part 2: Now What, capped by the SHINE Student Award
13:00 – Matchmaking hour
ITW Matchmaking Session (pilot) and the CIIIC Networking Event in the Summer Opportunity Lounge
14:00 – Funding Opportunities in Europe’s Immersive Landscape
Your map of European funding for immersive tech, in one session
15:00 – IMPULSE Demo Showcase + the EVA closing story
From the ITW Stage to €35M: how Jean Mariotte built EVA from a 2017 ITW pitch
16:30 – Summer Closing Drinks
Raise a glass to ten years of ITW
Come if you teach, research, or need funding for what you’re building. → Education, Science & Research Track
Every day
Church of VR, the XR Expo (until 14:00 on Thursday) and the Summer Opportunity Lounge run across all three days
Pick your day – or do all three. Get Your Tickets · Explore the Complete Programme
Six core spaces, each offering a different way to learn, test, meet and discover.
Vision & Impact Conference, track sessions, roundtables.
Learn from leaders and pioneers.
Curated floor of global innovators, startups and scale-ups.
See what’s on the market, and what’s coming next.
Rapid-fire pitches from 12 EU-funded projects.
Find your next partner, pilot or consortium.
Leading showcase of immersive art and storytelling.
Experience imagination made real.
Pitching, funding and accelerator moments.
Where new ideas find the space to grow.
Meetups, drinks and community gatherings.
Build connections that last long after ITW.
More speakers, demos and sessions are added
throughout the year.
