How ITW26 works Find your path through Immersive Tech Week 2026

Our community spans four cross-sectors that shape the future of immersive tech. These Tracks highlight where you naturally belong within ITW, and open the door to unexpected ideas across other fields.

🏭 Corporate Innovation & Industry

Improve workflows, training, safety and productivity with immersive tech.

Manufacturing · Logistics · Energy · Mobility · Enterprise

🩺 Health & Well-being

Explore clinical simulation, VR therapy and digital health innovation.

Clinicians · Therapists · Hospitals · Care innovators

🔬 Education, Science & Research

See how XR accelerates learning, discovery and skills development.

Educators · Researchers · Labs · Institutions

🎭 Art, Creativity & Culture

Experience immersive storytelling, digital heritage and creative tools.

Artists · Curators · Studios · Cultural institutions

Build your route through ITW

Every talk, demo and workshop is tagged with one or more Tracks.

🏭 Corporate Innovation & Industry🩺 Health & Well-being🔬 Education, Science & Research🎭 Art, Creativity & Culture

Explore the technologies shaping the future

Prefer navigating by technology? The Innovation Pillars highlight the trends shaping immersive tech in 2026.

AI & Virtual Humans
Intelligent agents, avatars, adaptive systems

Digital Twins & Simulation
Real-time modelling for operations and design

Spatial Computing
Interfaces, workflows and mixed-reality collaboration

Immersive Media
Volumetric content, creation tools, new formats

Hardware & Enabling Tech
Devices, sensors, haptics, infrastructure

Ethics & Digital Sovereignty
Responsible, private and human-centered tech

Where the programme comes to life

Six core spaces, each offering a different way to learn, test, meet and discover.

Conference

Conferences

Vision & Impact keynotes, Track sessions, expert breakouts.

Learn from leaders and pioneers.

Trade Show

Trade Show

Curated floor of global innovators, startups and scale-ups.

See what’s on the market — and what’s coming next.

XS Demo Arena

XR Demo Arena

Structured demos organised by buyer need.

Perfect for comparing tools and evaluating solutions.

Church of VR

Church of VR

Leading showcase of immersive art and storytelling.

Experience imagination made real.

Impulse

IMPULSE

Pitching, funding and accelerator moments.

Where new ideas find the space to grow.

Social Events

Social Events

Meetups, drinks and community gatherings.

Build connections that last long after ITW.

Ready to plan your
ITW 2026 journey?

More speakers, demos and sessions are added throughout the year.

Together we shape the future

Meta

PICO

HTC Vive

TNO

Sopra Steria

Niantic

Rotterdam Partners