Adam Nasralla has spent his career making technology disappear. As co-founder of Visibyl and founder of Alt-XR, he builds immersive experiences where the interface gets out of the way and the content does the talking.

His work spans haptic VR surgery simulations at FundamentalVR to leading XR development for Meta with Nexus Studios. He is a software engineer who thinks like a designer.

At ITW, Adam shows how Visibyl brought the Met’s 3D collection to life – letting visitors explore and question over 100 works through natural conversation, grounded entirely in verified data.