Asha Easton is currently leading the Innovate UK Immersive Tech Network, the UK government’s cross-sector network for spatial computing / XR tech innovators. She has spent the past 6 years working to scale the sector in the UK. She works at the intersection of industry, academia, and government to make the UK’s XR ecosystem less fragmented. Her work spans across all sectors that use XR technology, including but not limited to; creative industries, health, manufacturing, AEC, transport, etc.