Binna Lee designs experiences that change how people understand themselves.

Working at the intersection of XR, spatial computing, and embodied cognition, she builds interaction frameworks grounded in how the brain actually processes space and perception. Adjunct faculty at Parsons School of Design, founder of Team Echo, and Vice Chair of Women in Design NY – her installation work has been shown at ACM SIGGRAPH and shortlisted for the Red Dot Design Award.

Insight Realm is her ITW project: step inside a navigable environment where cognitive biases become tangible, spatial, and dismantlable. The kind of work that makes you wonder what else you have been taking for granted.