Camille Donegan came to immersive technology through theatre – which is exactly why her XR work tends to make people feel something.

As CEO of Eirmersive, Ireland’s immersive technology cluster, she champions Irish XR companies with government and industry, and helps them scale internationally. She also directs XR4Europe, connecting the continent’s wider immersive ecosystem.

As a producer, she has shipped dozens of AR, VR, and 360 projects, including a VR anxiety tool co-created with teens at CAMHS Galway that won a Health Tech innovation award. With fifteen years in IT behind her and a parallel life running interactive street theatre, she is as comfortable debugging a pipeline as directing a performance.