Farah Shretah is an Amsterdam-based transmedia artist, entrepreneur, and AI/XR producer. Her work explores the relationship between emotion, technology, AI, neuroscience, UX design, and immersive storytelling.

Through projects such as The Locus of Fear Seven (TLOF_7) and Anxiety as a Gift, she develops participatory immersive systems that make internal human states visible through intimate yet responsive XR experiences.