Gabriella (Gabs) is co-founder and Creative Director of Austrian applied immersive entertainment studio vrisch, founder of the XRVienna community, Austrian Ambassador of Women in Immersive Tech Europe, and a South American momtrepreneur. Her award-winning work at vrisch focuses on helping people learn, understand, and have fun through purposeful entertainment. At XRVienna, she facilitates dialog between XR creators and cross-industry professionals, nurturing an egalitarian, respectful, and safe space for knowledge exchange for everyone.

Gabs has been working in the field of technology and advertising since 2002, adding VR to her work in 2013. Since then, she has collaborated with institutions such as TEDxVienna, XR LATAM, and the Austrian Federal Economic Chamber, helping spread a meaningful and responsible use of XR. In 2018, Gabs was selected as one of Europe’s top 20 Women Founders by Forbes.