A seasoned creative practitioner with over 15 years of experience in driving impactful strategies in the industry. From multimedia specialist to leading roles as campaign manager and Marketing CRM automation / Creative strategy, consistently excelled in shaping results-driven approaches.With a strong background in tech media, retail management, and media production, creating brand strategies with a special focus on effective audience insights, brand voice, and positioning, including digital strategies, executing marketing campaigns, events, and digital activations for brands.