Joep Janssen started as a physiotherapist and researcher, which means he understands rehabilitation from the patient up – not from the boardroom down.

Today he is co-founder and CEO of HoloMoves, bringing mixed reality into exercise therapy so that recovering patients stay motivated, active and challenged. Fifteen years at De Hoogstraat Revalidatie gave him the clinical depth. Building HoloMoves gave him the entrepreneurial edge.

At ITW he speaks from his role as a driving force behind the XR Health Business Club – connecting the people who build immersive health solutions with the people who need them.