
After holding leading roles in the communication and marketing fields, mainly for luxury and watchmaking brands, Laetitia Bochud joined the stimulating scene of immersive technologies in 2017 with Virtual Switzerland, which she helped create and grow. This association, initially supported as a National Thematic Network (2017-2020) by the Swiss Innovation Agency Innosuisse, fosters and promotes the development, integration, and technological transfer of Swiss XR according to 3 axes: 1) production and creation, 2) industry and integration, 3) innovation and research.
Besides building initiatives and facilitating projects and productions, Laetitia is also a university CAS lecturer, jury member, and public speaker. Elected Swiss Digital Shaper 2022, Laetitia works as a consultant and chairs the XR4Europe association, as well as heads the IMPULSE Programme – the European XR Accelerator.