Lorena is Co-founder and President of INMERSIVA XR, the Extended Reality Association of Spain. She has experience in communication, project management and event organisation. She leads the communication of the Association, where she is also in charge of connecting the best profiles of the XR industry. She is also a member of the Board of Directors of XR4Europe and represents Euromersive in Spain. After more than 8 years in the XR industry, highlights her interest in exploring new paths and being a bridge between people and technology.