Max van Leeuwen builds AR experiences that do things you didn’t know AR could do. As a creative developer at Max & Liisi, he sits at the intersection of technical craft and genuine playfulness – prototyping work that surprises even people who think they’ve seen it all.

Trained in Visual Effects and Immersive Media at the Netherlands Film Academy, Max has since moved through VFX compositing into AR development, sharpening his skills at GoSpooky before going independent. His work has been shown at FMX, nextReality Hamburg, and XRCC.

At ITW 2026, he brings his latest experiments with the Snap Spectacles – and a refreshingly simple argument for why AR doesn’t always need to take itself seriously.