Rehana Schwinninger-Ladak is the Head of the Unit “Interactive technologies, Digital for Culture and Education” since January 2018. The Unit’s mission is three fold: to foster the wider use of extended reality technologies in industrial and societal domains; to support the development of data spaces in key areas such as cultural heritage, tourism and media; and to support the uptake of advanced digital skills throughout the EU. Rehana is the coordinator of the EU initiative on Web 4.0 and Virtual worlds published by the European Commission in July 2023. In her previous position at the European Commission, Rehana was the deputy Head of the Unit responsible for Learning, Multilingualism and Accessibility. Prior to it, she was closely involved in the development and follow-up of the European regulatory framework on audiovisual media and the Commission’s strategy on Data.