Samiha Basel Awad co-leads the Research & Development platform Innovation:Lab as the Head of Creative Operations. Her passion for innovation management is fueled by her diverse background in visual arts, music, and tech-media intersections. She integrates technological concepts through research and experimentation.
Samiha holds a Master’s in Arts, Culture & Society and a Bachelor’s in ArtScience. Her extensive career includes roles as a creative producer, guest curator, and consultant, demonstrating her commitment to the arts and cultural sector. Renowned for her expertise in innovation management and strategic budgeting, she effectively oversees the lab’s operations and business development, ensuring financial efficiency and strategic planning with the focus on fostering sustainability and innovation.
Additionally, Samiha closely watches the constant development of intellectual property (IP) and its increasing significance in the AI era. She recognises the critical need to protect creative works and technological innovations to promote a culture of respect and sustainability in both the arts and tech industries. Her dedication to these topics ensures that artists and technologists can safeguard their creations, particularly as AI transforms the creative landscape. Her proactive stance reflects her forward-thinking approach and commitment to nurturing and advancing the creative community.