STRATEGIES is a Horizon Europe-funded project (2024-2028) researching Europe’s immersive industries. We have five core goals:

1. Mapping the environmental sustainability landscapes of European immersive media: gaming, XR, AI, virtual worlds, and digital twins.

2. Visualizing the ecological footprint of digital technologies, and developing tailored carbon accounting standards and tools for the industry.

3. Researching the longitudinal user impact of immersive media while developing a Green Mediography library and a MOOC. These resources will highlight well-documented green design patterns and success stories co-created and validated with industry partners.

4. Studying the use of AI technologies in game and XR development, mapping sustainable benefits alongside climate justice concerns, and identifying lower-impact game AI techniques.

5. Addressing structural policy gaps, such as the absence of KPI evidence standards, fragmented funding, and low discoverability for users and investors.